Our story began in 1990
Our journey started in the UK in 1990, when our founder, Lloyd Freedman, grew tired of everyday products that almost worked — and decided to build ones that actually do. More than three decades later, we’re still a family business, and that story is at the heart of everything we do. We hope that when you use our products, you feel the care and attention that’s gone into every detail.
An American dream of our own
For as long as we can remember, America has held a special place in our hearts — the country, the people, the culture. Bringing Roamwild across the Atlantic was never just a business plan; it was the dream. Today, from our US home in Columbus, Ohio, we get to live it — solving everyday problems for American families with the same practical, thoughtful design we’ve always believed in: products that make life simpler, more enjoyable, and that just work better.
Practical, functional products
We don’t believe in over-engineering or flashy gimmicks. We believe in well built, well thought out products that work hard, last long, and feel good to use.
More than bird feeding
Yes, our bird feeders are what we’re best known for. But we don’t stop there. If it’s inconvenient, overcomplicated, or hasn’t changed in decades - we rethink it.
